Inspired by Massimo Vignelli's 1989 New York Subway redesign, this book explores Helvetica's ubiquitous presence in Western urban life. Originally a symbol of corporate control, Helvetica has evolved into a universally accessible mode of communication. Through carefully chosen design elements, and specific scenes from the New York Subway, the book highlights Helvetica's subtle yet crucial role in 21st-century America.

Art direction, design, and writing by Malachi Snyder