Lindt
Lindt, a globally renowned chocolatier, is celebrated for its delectable chocolate truffles. As part of my 2022 Branding & Identity coursework, I identified an opportunity to enhance their branding materials for better simplicity, consistency, and immediate recognition, aligning with their substantial global presence. I streamlined their marketing materials to connect Lindt's identity to its flagship product, the Lindor truffle.
Animation, art direction, copywriting, design, and illustration by Malachi Snyder
Original wordmark
Lindt’s primary slogan, the illustrative, ribbon-like features of the previous logo, and the classic Lindor truffle were key sources of inspiration in this refresh.
I chose a more modern script font, Youngblood, with an anatomy that could easily lend itself to inclusion of a bow shape. By removing overly ornate moments in the stroke, I created a functional logo that combines the iconic wordmark and evolved bow.
The branding components directly mirror the delightful experience of unwrapping Lindt chocolate.
