BPI Women ERG
During the fall of 2023, I was tasked with designing a logo for Bully Pulpit International’s Women Employee Resource Group (ERG). I paired BPI brand colors with traditionally “feminine” hues, layering various hand-drawn silhouettes, in effort to humanize the BPI microphone and encapsulate the group’s inclusive nature.
PARTNERS
Laura Hardwick (art direction) and Maia Tilly (art direction)
BPI’s Primary Logo
Existing BPI subbrand logos: (from left to right) BPI Black ERG, BPI Proud, and BPI Salute
Final Women ERG Logos