Chime
As part of my 2023 Design fellowship interview process, I crafted test Instagram stories for Chime to promote its online banking services. The goal was to raise awareness, communicate the unique value proposition, and position Chime as a trustworthy player. I used straightforward copy and engaging, non-disruptive imagery reflecting everyday American values.
Art direction, copywriting, design, and illustration by Malachi Snyder
Crafted copy sought to reorient Chime in the banking sector, dispelling audience perceptions that traditional banks hinder wealth building. Since 47% of our audience lacked familiarity with Chime, I leveraged the brand's primary color palette for maximum identity and recognition. To inject a sense of fun and excitement into the campaign, I developing fresh illustrations that aligned with Chime’s established visual language and aesthetic.
Chime’s existing iconography
My bespoke illustrations
