BPI Women ERG

In the fall of 2023, I undertook the logo design for Bully Pulpit International’s Women Employee Resource Group (Women ERG). To infuse the BPI microphone with a sense of approachability and to embody the group’s inclusive nature, I paired BPI brand colors with traditionally “feminine” hues and layered hand-drawn silhouettes.

PARTNERS
Laura Hardwick (art direction) and Maia Tilly (art direction)

BPI’s Primary Logo

Existing BPI subbrand logos: (from left to right) BPI Black ERG, BPI Proud, and BPI Salute

Final Women ERG Logos

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