BookPeople
This 2022 student redesign was inspired by the rich history of BookPeople, Texas's largest independent bookstore. The store, named after Ray Bradbury's Fahrenheit 451, draws from the novel's concept of "Book People" dedicated to preserving knowledge in a world where books are burned.
Art direction, copywriting, design, and illustration by Malachi Snyder
Old logo
New logo
The book icon dons Bradbury-inspired glasses as a nod to the store's origins and its unwavering mission.
The sans-serif reflects BookPeople's honesty; lowercase letters foster a welcoming and connected brand experience.
These refined branding components embody BookPeople's values of community, knowledge, and integrity, blending playful elements with sophistication and intuition.
